Behind the Scenes: How HONA Develops New Nail Products| The HONA Podcast | Episode 8
In the fast-paced world of nails, launching a new product might seem as simple as picking a colour from a catalogue. But in reality, it’s a meticulous process requiring months, sometimes years, of research, development, and refinement. At HONA, every product we release has undergone extensive testing and fine-tuning to ensure it meets our high standards.
So what does it take to bring a new product to life? Let’s take you behind the scenes.
From Brainstorm to Launch: The HONA Development Process
1. The Idea Phase
Every product starts as an idea. Some come from our community,nail techs requesting specific innovations, while others stem from our internal discussions for what the industry needs. This brainstorming stage is crucial in shaping the direction of what comes next.
2. Research and Development
Once we’ve chosen a concept, we dive into R&D. This involves extensive research into ingredients, formulation possibilities, and performance factors. For example, when developing our hard gel range, we explored fibre infusion to increase strength and durability, ensuring it provided both versatility and long-lasting wear.
3. Testing and Refinement
Nothing moves forward without rigorous testing. Initial samples are assessed for application, durability, removal, and overall performance. This process often takes months, with multiple formula adjustments before we land on a version that meets our standards.
4. Community Trials
Once we’re happy with a formula, we send it out for real-world testing. Dozens of nail techs trial the product, giving us valuable feedback on ease of use, wearability, and results. Their input helps us refine the final formulation before it goes to market.
5. Compliance and Stability Testing
Safety and performance are non-negotiable at HONA. Stability testing alone takes up to 12 weeks, ensuring the product remains effective and consistent over time. While this is happening, we also finalise compliance checks to meet industry regulations.
6. Packaging and Design
Presentation matters. We don’t just create awesome products we make sure they look and feel premium. From bespoke packaging to regulatory labelling, we ensure every detail reflects the quality inside.
7. Preparing for Launch
Finally, we gear up for release. This includes marketing, educational content, and launch strategies to ensure the product reaches the right people and is fully supported with tutorials and guidance.
Why Does It Take So Long?
Some products take over a year to develop, as was the case with our hard gel. The reason? We don’t cut corners. Every step is necessary to ensure quality, safety, and performance.
Balancing Trends with Quality
One of the biggest challenges we face is aligning with fast-moving industry trends. While some brands rush products to market, we prioritise quality, ensuring every innovation stands the test of time. That’s why you won’t see us jumping on fleeting trends, we focus on creating solutions that truly benefit nail techs.
Final Thoughts
Developing a new nail product isn’t just about formulating something and putting it on the shelves. It’s a process that involves science, artistry, and months of testing. At HONA, every product is designed with intention, backed by extensive research, and developed with our community’s needs in mind.
We hope this gives you a deeper appreciation for what goes into creating the products you love. Thank you for being part of our journey—we can’t wait to bring you even more exciting innovations!