Business Mastery

Converting Brands with Candy Rain Salons

Switching brands can be a big decision, but it’s often necessary for the safety and satisfaction of your clients. Meghan’s journey shows that with ...

A Q&A With HONA Education

In our latest Business Mastery session, we were thrilled to have our Co-founder Charlotte and Head of Education Gaia join us for an evening with HO...

From Novice to Expert with Sammi Pelling

Whether you're new to the industry or just looking to level up your business and become a master of your trade, our latest business mastery session...

All Things Branding With Rebecca Farley | Sugar Branded

If you're a nail technician looking to perfect your branding or simply eager to learn more about creating a strong brand identity, you've come to t...

Getting the perfect "Nalfie" With Alison McCall.

In our latest Business Mastery session, photographer and nail technician Alison McCall shared her expertise, tips, and tricks on how to nail that p...

Confidence At Every Step

Meet Joanna Tompkins, an award-winning nail technician and founder of Nail Tech Tribe, whose journey to mastering self-confidence has captivated ou...

Creating a More Inclusive and Diverse Client Base and Studio Space

Community means everything to us at HONA. We wouldn't be where we are today without our HONA Squad. Which is why we wanted to create a blog post wh...

Self Assessment Tax Return Advice For Nail Techs

Ria-Jane Lincoln, The Beauty Accountant, gives her top tips and advice for sole trader nail techs who will be completing their self assessment this...

Community Top Tips on Entering the Nail Industry

We asked members of our HONA community what they wish they had known as a newbie nail tech and their top tips for those just starting out.

The Secrets To Self-Employed Success

In case you missed it, here is the recording and all the highlights from our Business Mastery Live with Stacey.

Business Mastery Case Study: Charlotte

Charlotte's journey in the beauty industry exemplifies ambition and resilience. As a self-employed professional, she has overcome numerous challeng...

Seven Ways Nail Technicians Can Use Black Friday

As the buzz of Black Friday approaches, it's a perfect time for nail technicians across the UK to harness this shopping frenzy to elevate their bu...

Money Mindset with The Fierce Company

Join Sacha, founder of The Fierce Company, as she uncovers the secret to nail tech success. Explore the transformative power of a money mindset &am...

Tips For Nail Techs On Creating Visual & Video Content

For this month’s business mastery session, we could think of no one better than Chan, founder of Clawgasmic, to give us the lowdown on how to get t...

Nailing Your Brand’s Online Presence: All You Need to Know About Social Media and Personal Branding

Are you a nail technician that wants to take their career to the next level? If you are, then rest assured that you’re in the right place. Here at ...

Why nail techs should get verified on Instagram

The Pros and Cons of Instagram Verification for Nail Technicians

Pros & cons of Instagram verification for nail techs: gain credibility, increase visibility, protect from hacking. Is the blue checkmark for you?

The best way for nail techs to use hashtags

Using Hashtags Strategically for Your Nail Salon: Key Takeaways

As a nail technician, using hashtags on social media can be an effective way to promote your business and market its services within your local com...

Nail tech business help - Google my business

If You're A Nail Tech You Need Google My Business

In an effort to gain more clients from Google, many nail techs create a Google business listing (known officially as a Business Profile). If you're...

Why Your Salon Should Have An Online Booking System

Switching to an Online Booking System: How It Can Improve a Nail Technician's Business

More and more nail technicians are realising the benefits of an online booking system (OBS) can give them. Here HONA will highlight how changing so...